04/03/2024
Trust the Toddler
In 2023, TCL Electronics embarked on an innovative campaign to amplify its brand presence as the official TV sponsor of the NFL. Seeking to engage audiences in a unique and endearing manner, they found an unexpected partner in a two-year-old sensation: My daughter, Reese. She's a toddler who captivated viewers with her charming video series predicting NFL matchups. Each week, she would select winners by choosing between two mini helmets placed before her. Recognizing the authenticity and appeal of this grassroots initiative, TCL teamed up with us at the onset of the season to offer viewers a chance to win the latest marvel from TCL's arsenal: the 98" Smart S Class 4K TV. This collaboration seamlessly integrated TCL's cutting-edge technology with the genuine excitement of NFL predictions, cementing TCL's position as a frontrunner in the realm of home entertainment.
